Fixing Crawl Errors: Identifying and fixing crawl errors is a fundamental part of technical SEO. If search engines encounter broken links, missing pages, or server errors, they might not index the pages correctly, leading to a loss in organic traffic. Tools like Google Search Console help webmasters detect these errors and provide guidance on how to resolve them.

Canonicalization: Duplicate content can create confusion for search engines and it can negatively impact your website rankings. Canonicalization involves using a “canonical tag” to tell search engines which version of a page is the preferred one when there are multiple versions of the same content. This helps ensure that search engines credit the right page with the ranking signals, preventing potential penalties for duplicate content.

Structured Data (Schema Markup): Structured data, or schema markup, is a type of code that you can add to your website’s HTML to help search engines better understand your content. It provides context about your pages, such as product information, reviews, events, and more. Implementing schema markup can enhance your search results by adding rich snippets, making your pages more visible and clickable.

Redirects and 404 Pages: Redirects are used when pages are moved or deleted, guiding users and search engines to the correct location. Improper use of redirects, such as creating infinite redirect loops, can harm your site’s SEO. Additionally, having well-designed 404 error pages can enhance the user experience and help visitors navigate your site even when they encounter broken links.

Avoid Duplicate Content: It is a significant issue for SEO. When search engines encounter multiple copies of the same content, they may not know which version to rank, potentially diluting the page’s authority and causing ranking drops. Ensuring unique and optimized content across your site, along with proper use of canonical tags, can help mitigate these risks.